I embed with digital health founders as their part-time head of marketing, bringing 15+ years of in-house experience from GoodRx, Doximity, Rula, and Healthline to help you grow.
I've spent my career in digital health because I care deeply about improving how healthcare is delivered — through expanding access, reducing friction, and helping mission-driven teams build solutions that move the system forward.
I've operated across the digital health ecosystem — from consumer health and prescription marketplaces to physician networks, virtual care, women's health, and healthcare infrastructure — giving me a nuanced understanding of multi-stakeholder healthcare markets.
All designed with digital health specific nuance and AI-enabled infrastructure.
Define ICP and priority segments. Clarify category and competitive differentiation. Align messaging across product, sales, and leadership. Refine value proposition to shorten sales cycles.
Design marketing roadmaps tied to revenue goals. Build demand strategy (ABM, partnerships, content). Identify high-leverage channels — events, PR, executive visibility.
Develop executive thought leadership strategy. Lead PR strategy and agency oversight. Secure strategic event and speaking opportunities. Build customer proof — case studies, advisory boards.
Manage agencies and external partners. Define budget allocation strategy. Design marketing org structure before full-time hires.
I bring AI and generative marketing tools to do more with less — compressing weeks into days.
Rapid synthesis of market landscapes, competitor positioning, and category narratives — so we spend our time making decisions, not gathering data.
First drafts of positioning frameworks, campaign briefs, email sequences, and sales collateral that I refine with your voice and context.
From influencer briefs to ABM campaigns, I design AI-assisted workflows that let a lean team execute like one twice its size.
Listen & orient
I come in curious, not with a predetermined plan. I get deep context on your business, your team, and where you're stuck before making recommendations.
Diagnose & prioritize
I identify what's working, what's missing, and where marketing can have the most short-term and long-term impact.
Build & execute
I prefer to work embedded with your team, leading strategy and rolling up my sleeves on execution. Deliverables are clear and timelines are realistic.
Document & enable
Before the end of our engagement, I make sure your team can sustain and build on what we created together.
"Ellie was a fantastic partner to work with in building out early marketing strategy and execution capacity for Zenith. It was clear from our work together that Ellie brings deep experience and expertise across the marketing stack, and especially within the unique constraints and considerations that marketing work in sensitive spaces like health tech and maternal health can bring. Not only is Ellie a great thought partner and strategist, quickly understanding our unique value proposition and positioning, she is the rare blend of someone who can also roll up their sleeves and execute."
"When we needed interim marketing support during a key transition, Ellie stepped in seamlessly. Over about six weeks she optimized our sales and marketing materials and ran our LinkedIn presence ahead of an important industry event, all with the kind of ownership you'd expect from a full-time team member. Fast, self-directed, and a pleasure to work with. Highly recommended."
If you're building in digital health and want marketing that moves, let's find 30 minutes to talk.
ellie@ellierileyconsulting.com
